New BOOK published


"Refreshing the Customer Dialogue"


...listen to what the author has to say about the book

...extract from: Introduction


You and the Customer.

A room full of expectations, ambition, coffee and a fog of common

distractions; mobile updates and last-minute laptop typing.

And an upcoming Customer Dialogue.


...extract from Chapter 1


The tones behind the chords .


Since we have already concluded that the customer is a human being, we should extend this to describe the customer in yet another way, namely as a human being with two significant and important constituent parts.

Rational and emotional impact in the context of decision making.

There are many reasons why it is incredibly useful to be aware of this when interacting with people.

...extract from Chapter 2


The power of great teaching.


Teaching nowadays is practiced in many contexts and with ever changing groups of students.

Basically, there used to be one main public school for everyone and one authoritative teacher telling you what things you need to learn, what things you needed to memorize and what proven methods to learn in order to solve standard problems. Why and how.

...extract from Chapter 3


The star perspective.


The Cassiopeia Method is about how to communicate with the empowered customer, an individual under pressure of time and limited mental bandwidth, using a teaching style that is appreciated. This is one way and my primary suggestion on HOW to approach Refreshing The Customer Dialogue.

It’s conversational in the sense of an authority teaching with complete alignment to the customer and student.